Creating an image
for a Tuscan resort
Borgo Magliano is a resort immersed in the Maremma Toscana and, drawing on the distinctive values of its location, we have designed its own trademark. Its closeness to the sea and the gentle slopes of the Maremma region are represented by waves;
its historical/cultural values are represented graphically by a mediaeval fortress. The colour scheme has, of course, been designed along the same lines: green and blue for the waves combined with the dark brown colour of the fortress.
The intention behind this trademark is to evoke the idea of an all-round holiday resort: offering everything from beautiful landscapes to a notable cultural heritage.
ater on we were asked to create a coordinated graphic design for three brands connected with the resort’s catering service: a restaurant (Punto a capo), bar (Ghiacco forte) and market (Il Borghetto).
We were asked to make the trademarks as international looking as possible, while, at the same time, projecting a sense of the local area with its bars and restaurants (inns), the courtyards
of its country homes and the surrounding hills, basing our work around Borgo Magliano’s well-established identity.