A visual account
of Farina Formworks
in the city of lights
The World of Concrete held in Las Vegas is the most important trade fair in the building industry. commissioned us to design a communication project for its pavilion (designed by the architect Marcello Pozzi). Its experience in American led to a book entitled “Farina
Pavilion – Temporary construction becomes built architecture”. The idea was not only to talk about the pavilion project, from the very beginning to its final construction, but also everything else that happened during those few days in Las Vegas.
The land, city, primaries for the Democratic party, the “challenge” between Barack Obama and Hillary Clinton, and the fire that broke out at Monte Carlo Hotel. The project was published by two specialist magazines (Compasses and Form).