Italian Children’s Games
and Design
TobeUs is a range of wooden cars developed from an idea devised by the designer Matteo Ragni in 2008. Play, material, craftsmanship, design and simplicity were the key words around which we constructed
TobeUs’s image. We began with the trademark, then we designed the packaging and website and a series of other communication aids. Here again in this project illustration played a key role.Short stories were created to inform both adults and children about the little wooden cars and philosophy behind TobeUs.
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